One of the challenges when dealing with a growing website is handling the many varied audience interests and ensuring the site stays relevant to their concerns and desires. As a team, we’ve quickly grown in to the premier news site in Canada for the cannabis industry.
We can’t thank you enough for the support and enthusiasm you’ve shown for our mission! The time has come though, to grow our brand in a way commensurate with our audience.
“Cannabis in Canada” has served us well until now but suffered from a couple major drawbacks that have necessitated a change in branding:
- We’re limited to a single country – While we’re all Canadian born-and-raised, Cannabis truly knows no borders. By broadening our scope, we can better cover world issues such as international drug policy from the UN, as well as developments in the USA. By bringing a principled, consumer-oriented perspective to stories we can present them in a manner that’s faithful to our industry and our concerns.
- The name “Cannabis in Canada” is not unique to us and has been used other times by other people, most famously in Dana Larsen’s book of the same name. Couple this now with the recent re-branding of the LP-run group CMCIA to “Cannabis Canada” and it’s understandable that some people might get confused as to just who is who.
- We were constrained by news content — Cannabis Life Network (“CLN”) grows our potential to reach more people with our message of a lifestyle that is dedicated to cannabis. If cannabis is a part of your life, expect to be able to find something on our site that addresses what matters most to you.
CLN still stands for reason, evidence, and a critical eye cast towards policy makers and corporate insiders whenever and wherever they interfere with your ability to access this life-saving plant. We will continue to entertain, inform, and challenge the public to think about cannabis in new ways that integrate it back in to its proper role in a healthy society.
We’re only just getting started.
Yours truly,
The CLN Team