Franco Loja of Strain Hunters fame died yesterday of unknown causes at the age of 42.

Loja was the head breeder for Amsterdam-based Green House Seed Co. He and partner Arjan Roskam spent two years scouring the globe looking for the best cannabis strains and their  video series attracted more than 60,000 subscribers on YouTube. The two were recently featured on Vice TV while in Colombia searching for specific landrace strains. Franco also wrote for Cannabis Now and was a true leader in strain development and breeding. Hiss Instagram page had almost 100,000 followers on the day he died.

“Cannabis is my passion, my bread, my home. I feel it is my duty to make sure this amazing plant is preserved and enjoyed. I am a smoker, a grower, a breeder, and a Strain Hunter for Life.” — Franco Loja, (May 20, 1974 – January 2, 2017)