LOS ANGELES, May 23, 2017 /PRNewswire/ — Advertising Week and PRØHBTD® MEDIA are kicking off a new exclusive strategic partnership that will focus on original content to showcase the inner workings and challenges of building a brand in the cannabis industry.
“We are honored that Advertising Week chose PRØHBTD MEDIA to showcase a select few modern cannabis companies with this new docu-series,” says co-founder Drake Sutton-Shearer. “It will be a wild deep dive into the unique world of cannabis brand building and what it takes to win in this challenging industry.”
The completed docu-series will result in an eight-episode video series that showcases four cannabis companies taking a mainstream marketing and advertising approach to their premium consumer brands.
“The cannabis industry is poised to become one of the fastest growing media and advertising markets in the U.S.,” comments Douglas Rowell, Advertising Week Global Head of Development Original Content. “PRØHBTD MEDIA is at the center of this vibrant and booming marketplace, and I am so proud to be working with them to showcase these innovative companies and daring brands to our global audience.”
The series will be syndicated across the Advertising Week partner network to millions of global subscribers. A special showing of the docu-series will premiere at Advertising Week in NYC this September in addition to a featured panel focused on cannabis media and marketing.
Adds co-founder Joshua Otten, “The goal for this series is to show the concept and outcome for each challenge and solution faced by some of our brand partners. We will document and explore these obstacles on the road to success leaving no stone unturned.”
The series premiere will coincide with an invite-only private event for leading senior executives in the mainstream advertising and marketing arena featuring name-recognition talent that will be announced closer to the date.
“Within the next 10 years, the cannabis industry is poised to exceed $50 billion annually. This radical growth will have a direct effect on nearly every industry,” adds Sutton-Shearer. “We’re here not only to help cannabis brands tell their stories to a larger audience, but also to help mainstream brands access cannabis consumers in a way that is brand-safe and genuine.”
About PRØHBTD MEDIA:
PRØHBTD MEDIA provides world-class video production, digital marketing and branding solutions for more than 45 brand partners in the cannabis industry. As the leading content studio, PRØHBTD also produces original video and editorial with multi-platform distribution across the PRØHBTD Media Network, which includes prohbtd.com, AppleTV, Amazon Prime, Roku, Metacafe, Dailymotion and more reaching 100+ million monthly consumers and business owners.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than 2.5 million participants from around the world to New York City, London and Tokyo for weeklong hybrids of thought leadership seminars and unique evening events. This year marks the 14th edition of Advertising Week in New York City and the launch of Advertising Week Latin America (LatAm) in Mexico City. Beyond education, engagement, enlightenment and entertainment, the global mission of The Week is to inspire young people to join the craft, to focus on the social impacts of advertising, assemble the world’s best and brightest to foster dialogue on the most pressing and interesting issues facing the industry, and to shine a light on the business and economic influence of the advertising, media and marketing industries.
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Watch PRØHBTD® content:
Edibles with Birdie
PRØHBTD Cities Havana, Cuba
PRØHBTD Cities | Austin | Brandon Boyd
Get Loud! with Slink Johnson
Pot Pie
Modern Grower | Edibles
Learn | What are Cannabinoids?
For all press enquiries, please contact:
Alex Jacobs | Sunshine Sachs | 212-691-2800 | Jacobs@SunshineSachs.com
SOURCE Advertising Week
