With the recent growing legalization of cannabis world-wide, greater opportunities for business are here to capitalize on. Three of the most opportunistic trends when it comes to the cannabis markets are: cannabis beverages, products for health, and an interest in the different compounds of cannabis. We believe these to be the best business opportunities in the cannabis market from 2022 onwards.
Cannabis Beverages See Increasing Popularity In The Cannabis Market
There are already many cannabis infused beverages in the market that are unheard of such as coffee, or vodka. But many of these drinks have gone completely under the radar.
This is because they either lack the marketing, or that they’re simply one ingredient mixed with another(ex. cannabis oil and sugar) and offer no additional benefits.
For example, combining the benefits of cannabis and something beneficial such as an energy drink, could be what people want, instead of simple sugary drink.
Think about the popular combination of l-theanine and caffeine, which increases focus and attention while neutralizing the anxiety effects of caffeine. Combining the calming effects of THC, the focus effects of CBD, and the energizing effect of caffeine creates similar results.
Additionally, creating the same product, but, with only CBD, but add in pre-workout ingredients, and market it as a gym pre-workout drink could see popularity with athletes.
There are two concepts to think about when developing products to get ahead of competitors in the cannabis industry.
First, think about a product that provides additional, or synergistic, benefits with cannabis compounds.
Secondly, think about the marketing of the product, which can include creative branding for a new product line. Have each product differ in benefits or ingredients.
There Is A Growing Interest In Cannabis Health Products
Heath benefits are one of the interests that consistently brings people to research cannabis products. This will forever be a staple of the cannabis market, due to the health benefits of cannabis.
However, there aren’t many known brands to go to for health reasons when it comes to cannabis products. People usually end up buying the cheapest cannabis oil and another supplement, such as melatonin, and combining the two to get what they want.
Instead of having people to buy two different health supplements, simply create a single product that combines the two.
Combinations for anxiety could look like ashwagandha infused with CBD oil.
A cannabis supplement to enhance sex life could be a combination of maca root, l-citrulline, and cannabis oil.
CBG, cannabigerol, has very unique benefits that include effectively treating glaucoma, preventing nerve damage from Huntington’s disease, preventing the growth of cancer cells, and strong antibacterial effects that can defend against Staphylococcus aureus.
THCV, tetrahydrocannabivarin, is a major cannabinoid rarely talked about. However, it’s known for being able to reduce appetite by blocking the CB1 receptor, which stimulates appetite. This is beneficial when in combination with energy drinks or developing a health product based on supporting weight loss.
Utilizing and marketing these unique cannabinoids is a business opportunity still not as explored as THC and CBD products. These cannabinoids may be the future of the cannabis market. Similar to how there’s different generations of iPhones, CBN, CBG, and THCV may be the next generation of popular cannabinoids to take over the cannabis industry.
Business Opportunities Equals Innovation And Marketing
As legalization opens up and cannabis becomes decriminalized all over the world, the cannabis industry will continue to grow.
The best business opportunities in the cannabis market comes down to how well you can innovate, market, and how your business can benefit others.
We are losing time, the world is becoming more digitalized, we want things to happen instantly, with the click of a button. Think about how you can solve our issues.
Think about how you can innovate this idea. Including sugar in pre-rolled joints, and creating a product line with each product marketed for a unique flavor could be what people want.
Imagine whipping out a pre-rolled relaxing joint of marijuana and the sweet warm taste of cappuccino right after work.
People want things that makes their life better. This is the reason why people buy cannabis products. You need to think of this when thinking about the best business opportunities in the cannabis market.
The cannabis industry is expected to see increasing financial growth in the coming years. What are some cannabis business trends that you think we’ll see in 2022? Are there any cannabis products that you would like to see in the market? Let us know in the comments below. Follow us @cannalifenet for more cannabis info.