Have you ever bought a product that didn’t work? If so, you’re not the only one.

Many consumers are on a constant search to look for all sorts of products from lotions to creams promising amazing results especially when it comes to rest and recovery. Creams are meant to soothe and aid the body to rest and recover, yet people choose not to rest unless they’re an athlete.

Athletes push their bodies to the absolute limit, then take a day or two for the body to rest. This allows for the muscles and joints to “breathe” and heal from constant motion. The body NEEDS rest because it allows our bones, muscles, and joints to fully recover. But, what about people who aren’t athletes — like the everyday person who experiences pain? Athletes have so many tools at their disposal that it makes everyday consumers wonder: what is their secret?

In recent years, one of the key tools that famous athletes use — from Olympic gymnast Gabby Douglas to NFL Tampa Bay Buccaneers player Rob Gronkowski — is CBD cream. Creams and lotions that are infused with CBD have quickly become essential for athletes which means if they can work for people who push their bodies to the extreme — it can help you too.

When did CBD creams start?

CBD creams are a fairly new concept, and many wonder whether CBD creams really work. Companies began implementing CBD in their produces in the United States after 2018 when the Farm Bill was put into effect. Although this new ingredient is still being tested in the beauty industry, research and clinical trials have found positive results and a massive impact on the body. Research shows that the CBD component in creams sends a message to the body’s endocannabinoid system (ECS), allowing the infused product to interact with the muscle on a molecular level. Since CBD contains anti-inflammatory and antioxidant properties, the results were astoundingly allowing the muscles and joints to recover at a faster pace. So much so that clinical trials have found you can get immediate results with creams that have 1 percent of CBD.

As the research for CBD creams and other products continues to grow, doctors and other medical professionals have recommended CBD-infused products to patients with skin issues such as psoriasis, eczema, and arthritis. CBD creams don’t just help with pain and have other benefits. Recent studies indicate that using CBD cream in your daily skincare regimen helps with skin hydration, elasticity, and has no irritants or allergic reactions. Famous well-known companies like Burt Bees and Blistex have now incorporated CBD in their products. It’s inspired actress Kristen Bell to be the co-founder of skincare company Happy Dance — a company with premium CBD skincare products designed for mothers.

Why do CBD creams matter now?

CBD has proven to be effective and produce results in a way others haven’t seen. As the wellness industry and the cannabis industry join forces, CBD continues to have a positive impact on all kinds of consumers. Although there can be some side effects depending on the dosage and the medical history, it’s always best to consult your doctor or health care professional before adding CBD to your daily skin regimen.

CBD creams also give people the option to try a holistic approach to skincare and recovery without the fear of experiencing the psychedelic effects of THC. It also gives new consumers an insight into using cannabis without the need to inject or inhale in order to experience positive benefits. For the most part, CBD had made a dent in the beauty industry and is here to stay as companies, big and small, continue to incorporate CBD in their products. And after countless people who have incorporated CBD in their daily routine, it’s considered the solution they have been waiting for.

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