MONCTON, NB, May 20, 2019 /CNW/ – Anticipating the legalization of adult-use cannabis edibles, and ready to demonstrate a leadership position in the edibles market, Organigram Holdings Inc. (TSX VENTURE: OGI) (OTCQX: OGRMF), a licensed producer of cannabis, is pleased to announce a $15 million investment commitment in a high-speed, high-capacity, fully-automated production line with ability to produce an estimated 4 million kilograms of exceptional chocolate cannabis edibles per year. Organigram expects to take delivery of the line in the fall.

In addition to its sheer capacity, adaptability to anticipated future growth of the domestic and international chocolate edibles markets, the line is expected to allow Organigram’s product development team to introduce chocolate innovations unique not only to the cannabis industry, but to the chocolate industry as a whole.

“Over the last number of years, Organigram has become known for its best-in-class cannabis production facility and high-quality products,” says Greg Engel, CEO, Organigram. “With this investment, we will soon also be known for our world-class chocolate production capability.”

The full Organigram chocolate offering that is under development is expected to be supported by a carefully curated collection of partners and suppliers identified for their own global expertise and unwavering commitment to quality. The investment will contribute to a state-of-the-art chocolate moulding line and a fully integrated packaging line, that includes advanced engineering, robotics, high-speed labeling and automated shipping carton packing.

Organigram’s plan for chocolate production reflects the Company’s commitment to transformative thinking leading to innovative product development. “We continually look for opportunities to lead,” says Engel. “That leadership begins with creativity and curiosity and ends when we have a portfolio of novel products that delight our customers.”

Chocolate Expertise

Organigram’s foray into chocolate is led by a product development and production team with more than 25 years of combined chocolate experience and expertise.

As previous Vice President, Operations at Ganong Bros Limited, Jeff Purcell, Organigram’s Senior Vice President of Operations, will leverage his many years of chocolate experience to implement and manage the project. The Company has also recruited a marketing, product development and research team led by Ginette Ahier, previously of Adorable Chocolate, and Mouna Gharsallah, previously of Tunisia based Sotuchoc.

“Not only have we invested in exceptional technology, we have also brought an outstanding team to the table,” says Engel. “I don’t believe there is another team assembled out there that can rival ours when it comes to understanding – and reimagining – the potential of chocolate cannabis infused edibles.”

About Organigram Holdings Inc. 

Organigram Holdings Inc. is a TSX Venture Exchange listed company whose wholly owned subsidiary, Organigram Inc., is a licensed producer of cannabis and cannabis-derived products in Canada. 

Featured image courtesy of Fortune.