The Gathering describes itself as “an annual, informal coming together of the enlightened, influential illuminati behind the famous names that are getting customer engagement right.”
Tweed, a wholly-owned subsidiary of Canopy Growth and the first publicly traded cannabis company in Canada, was recognized for their brand-building acumen along a handful of other established companies including Canada Goose, Levi’s, Mountain Dew and Chapstick.
“We are humbled to be recognized at The Gathering,” said CEO Bruce Linton in a press release. “To be surrounded by such established companies is an honour. With massive expansion and exciting new products in the works this award is motivation to continue doing what we do best: innovating and building our voice.”