In the past four weeks, 43% of respondents chose the Golden Arches, and Taco Bell came in at a distant second with 18.3%. Next came Wendy’s with 17.8%, Burger King with 17.6%, Subway at 8.7%, and KFC with 5.5%. Rounding out the top 10 was Arby’s, Chick-Fil-A, Jack-In-The-Box and Carl’s Jr., in that order.
“McDonald’s wins by virtue of the sheer number of locations – by default really,” said Jeff Stein, Vice President of Consumer Research Around Cannabis.
In 2016, there were 14,146 McDonald’s in the USA, compared to 5,604 Taco Bells- but Taco Bell has been no slouch in the marketing department. In Orange County, Taco Bell partnered with ride-sharing app Lyft, allowing customers to make a quick drive-thru stop between the prime hours for munchies, 9pm-2am.
With cannabis legalization slated for July 2018 in Canada, North American fast food restaurants may soon be booming, which may make them great investing opportunities as well.
But this increase in fast food munchies also provides law enforcement a huge opportunity to catch impaired drivers at drive-thrus, and some departments have already tried this with Operation WULF (Would U Like Fries With That), which places plainclothes officers near drive-thru windows. There is also Project Drive Thru, where drive-thru workers are trained by police to spot signs of driver impairment.
What’s your favourite post-session munchies spot? Let us know in the comments below!