Before we talk about some of the top social media influencers in the cannabis sector, let’s look at precisely what it means to be a social media influencer. The power of social media is strong. A business wishing to have a successful presence today needs to have a steady online presence as well. This means being active on Facebook, Twitter, LinkedIn, and Instagram.
It’s not necessary, but you can bet your bottom dollar that if your competition is active on these platforms of social media that they will be discovered before you. News travels extremely fast today, and that news is facilitated through social media. Twitter lets you know what’s going on before major news outlets get the chance to these days.
When it comes to cannabis, it’s still kind of a gray area with marketing and advertising. To avoid any potential setbacks from advertising through traditional routes a lot of cannabis brands decide to turn to social media influencers.
Social media influencers have large followings on social media platforms that give brands the ability to gain massive amounts of exposure.
Here are four of the top social media influencers in the U.S. cannabis space!
@EMERALDEXCHANGE
The Small Farmers- this is the place to go if you’re looking for a cannabis experience that supports sustainability, family-run businesses, small farms, and craft cannabis. Staying away from drama and getting back to the roots of grassroots advocacy through supporting communities has helped the emerald exchange become a top influencer of social media in the Cannabis sector.
@420BOOKSOCIETY
The Curators of Knowledge
Thier emphasis is on the importance of continued education through research. While they might not have a million followers, this social media account is gaining exposure daily. If you’re looking for incredible cannabis book giveaways with some of the best books in the industry, then be sure to follow this influencer.
@DRMICHELEROSS
Dr. Michele Ross is a cannabis and mushroom scientific and medical professional with expert knowledge pertaining to this widely misunderstood plant. Through her social media platforms, she provides up to date scientific breaking news. Her posts are typically regarding the health and recreational benefits of cannabis. Michele is a world-renowned speaker on cannabis topics. That is why we added her account to our list of social media influencers. We know that you’re sure to gain elevated levels of knowledge from following her account.
@IMCANNABESS
Bess Byers aka CannaBess is a photographer and journalist based out of Seattle. Her focus is on writing and photographing accessories and cannabis strains. She also loves to cover the culture that surrounds this hempsational plant. Bess shares her journey with cannabis through breathtakingly beautiful images as well as outstandingly written articles. Through her work, she hopes to help bring a positive stigma to the cannabis space, and those within its beautiful community. If you love a good debate on cannabis, you will love following this cannabis social media influencer.
Canadian Social Media Influencers
In Canada where marketing and advertising of cannabis products is extremely regulated, these individuals could be the key to the success of businesses in this newly emerging space. While there are dozens of social media influencers that are focused on the Canadian cannabis space, we wanted to share two at the top of our list!
@JODIEEMERY
An article regarding social media influencers in Canada could not be complete without mentioning the Princess of Pot herself! Jodie Emery is the wife of cannabis activist Mark Emery whom with she has been at the forefront of the cannabis movement in Canada for many years. From the tales of her civil acts of disobedience to her advocacy for personal freedom for all to cannabis, she shares it all! You are sure to learn everything you need to regarding the Canadian cannabis scene from following her on social media.
@EXPERTJOINTS
Craig the Expert of Expert Joints has a well-put-together YouTube show. The show broadcasts from Cannabis Life Network in Canada every Thursday at 4:20 PST. What started as a podcast out of his living room has taken Craig many places. Places including studios at Cannabis Culture, Pot TV, and Studio 710 as well as endeavors with Cannabis Life Network. Craig features individuals from every facet of the Canadian and U.S. cannabis culture and industry on his show. Expert Joints features product reviews and interviews as well as guest tales from a drug smuggling legend. You can gain a lot from this social media influencer in the Canadian cannabis space.
Are you a social media influencer in the cannabis space? Do you have other accounts that you feel should be mentioned that would be beneficial to the readers here at Expert Joints? If so, drop us a line in the comments below!
Article courtesy of Expert Joints. Written by AshleyP from CannaLance (Canna-Lance.com, @CannaLance, @MJWriter87).
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