EDMONTON, Oct. 1, 2019 /CNW/ – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF), today announced its financial and operational results for the thirteen weeks ended August 3, 2019.
Fire & Flower Holdings Financial and Operational Highlights for the thirteen weeks ended August 3, 2019:
Fire & Flower reported $15.6 million in system sales which includes corporate and licensed stores representing a 43% increase over Q1-2019.
Total revenue of Fire & Flower Holdings Corp. is $11.1 million at a gross profit of 36.5%, compared to $9.5 million in Q1-2019 at a gross profit of 38.5%.
The company closed a bought deal private placement on June 26, 2019 of 27,188 convertible debenture units at a price of $1,000 per unit for total gross proceeds of $27.2 million.
Subsequent Financial and Operational Highlights of Fire & Flower Holdings Corp. post August 3, 2019:
On August 7, 2019, Fire & Flower entered into a strategic investment with Alimentation Couche-Tard Inc. (“Couche-Tard”) that would result in a minimum of $380 million of growth capital for the Company’s global expansion and Couche-Tard taking a controlling interest in the Company, if all securities issued to Couche-Tard in connection with the strategic investment are converted and exercised in full.
On August 27, 2019, the company entered into asset purchase agreements with wholly-owned subsidiaries of Cannabis Cowboy Inc. in relation to 8 cannabis retail stores in the province of Alberta and in the key urban market of Calgary.
Fire & Flower opened and are operating an aggregate of 7 additional cannabis retail stores in the provinces of Alberta, Manitoba and the Yukon Territory.
Trevor Fencott Chief Executive of Fire & Flower said:
“Fire & Flower’s financial and operational results for the quarter demonstrate that the Company is continuing to build the infrastructure required to support the rapid growth of our retail network and deliver on our objectives,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer. “Our strategic partnership with Alimentation Couche-Tard is transformative for the Company and the HifyreTM digital retail platform continues to showcase Fire & Flower as a leading data-driven, ‘retail 2.0’ company.”
Selected Summary of Quarterly Results:
Thirteen weeks ended
Twenty-six weeks ended
Statement of Loss
Loss (in thousands of
per share amounts)
$ Change % Change
$ Change % Change
Cost of goods sold
Net loss and
Net loss per share,
$ – NM
$ (0.08) (73%)
NM – Not Meaningful
Details of profit and Loss ended August 3, 2019:
During the thirteen weeks ended August 3, 2019, the Company generated revenue of $11.1 million including cannabis and cannabis-related accessory sales of $9.7 million, wholesale sales of $0.9 million and digital development revenue of $0.5 million. During the thirteen weeks ended May 4, 2019, the Company generated revenue of $9.5 million including cannabis and cannabis-related accessory sales of $7.7 million, wholesale sales of $1.3 million and digital development revenue of $0.5 million. Revenues are expected to continue to increase as Fire & Flower acquires new licenses, opens additional retail cannabis stores, and continues to commercialize the HifyreTM digital retail and analytics platform subject to the issuance of new licenses and the entry of the Company into new markets.
Total gross profit of Fire & Flower for the thirteen weeks ended August 3, 2019 was $4.0 million, or 36.5% of revenue with retail and wholesale operations delivering $3.6 million or 33.6%, gross profit, compared to $3.7 million with retail and wholesale operations delivering $3.2 million or 35.6% of gross profit for the thirteen weeks ended May 4, 2019.
The Company recorded a net comprehensive loss of $6.5 million, or a net loss per share of $0.06 for the thirteen weeks ended August 3, 2019.
Strategic Investment by Alimentation Couche-Tard:
On August 7, 2019, Fire & Flower closed a strategic investment by Alimentation Couche-Tard, a global retailer with vast international infrastructure of 16,000 stores in 25 countries around the globe. This transformative transaction allows for Couche-Tard to obtain a controlling interest and provides more than $380 million of growth capital (if all securities issued to Couche-Tard in connection with the strategic investment are converted and exercised in full) for global expansion.
Benefits Of The Strategic Investment: –
Accelerates Fire & Flower’s pace of growth and expansion.
Leverages Couche-Tard’s vast international infrastructure and experience for global expansion opportunities.
Provides significant, new possible commercialization and innovation leadership opportunities for Fire & Flower’s proprietary Hifyre™ digital platform.
Provides access to Couche-Tard’s leadership team.
In connection with the strategic investment, the Company has issued:
$25,989,985 principal amount of 8.0% unsecured convertible debentures;
30,634,322 series A Common Share purchase warrants;
56,126,890 series B Common Share purchase warrants; and
110,703,925 series C Common Share purchase warrants.
For further information, see “Description of the Business – Strategic Investment” in the AIF filed on SEDAR on August 2, 2019.
Retail Platform Update:
The Company continues to evolve its retail platform through a data-driven approach using the proprietary HifyreTM digital retail and analytics platform. The Company continues to focus on its existing markets of Alberta, Saskatchewan, Manitoba,Ontario and intends to enter British Columbia as market regulations permit. The Company anticipates it will accomplish the following milestones across all addressable markets.
Total Number of Stores
FY 2020 Q1
FY 2020 Q2
FY 2020 Q3
FY 2020 Q4
FY 2021 Q1
FY 2021 Q2
FY 2021 Q3
FY 2021 Q4
HifyreTM Digital Retail and Analytics Platform:
Through its wholly-owned subsidiary, Hifyre Inc., the Company continues to commercialize and expand its digital retail and analytics platform. That collects and analyzes consumer data to develop insights around purchase preferences. The HifyreTM platform provides real-time reporting and analysis to the Company’s marketing, retail experience. Merchandising teams and is supplied to Licensed Producers to assist in demand forecasting, product development and sales reporting. This platform is integral to Fire & Flower operating as a data-driven “retail 2.0” Company.
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns, or has interests in cannabis retail store licenses in the provinces of Alberta, Saskatchewan, Manitoba,Ontario and the Yukon territory.
Through the strategic investment of Alimentation Couche-Tard (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.