On today’s show, Bert welcomes Jeff Guignard, the Executive Director of British Columbia‘s Alliance of Beverage Licensees, better known as ABLE BC. With the addition of cannabis, alongside alcohol on the recreational scene, Jeff Guignard joins Bert in the studio to chat about what this will mean for the industry going forward, and what the response has been so far, in the urban and rural markets, across British Columbia.

License to Chill with Bert Hick is recording live at Studio 710, in downtown Vancouver, and produced by JadeMaple. For more information, check out RisingTideConsultants.ca

License to Chill is available on iTunes, Spotify, Stitcher, or any of your other favorite listening platforms.